
Negotiations Training for Food Manufacturing Professionals
In the fast-paced world of food manufacturing, negotiations happen every day—whether it’s securing better prices from suppliers, aligning production timelines with customers, or resolving challenges between departments. The outcomes of these conversations can mean the difference between razor-thin margins and strong profitability.
With this in mind, Maryland MEP has partnered with the Shapiro Negotiations Institute to deliver a highly focused Negotiations Training for Food Manufacturing Professionals. This isn’t a generic business workshop—it’s a hands-on, industry-specific program designed to give you and your team the tools to drive better results from every conversation.
Throughout the training, you’ll step into realistic scenarios that reflect the challenges food manufacturers face daily:
- A supplier who’s raising prices mid-contract.
- A buyer demanding tighter delivery windows without increasing costs.
- An internal project team debating budget priorities.
You’ll learn strategies to navigate these situations with confidence—closing deals that protect your bottom line without damaging relationships. The approach is practical, tested, and built on a framework used by some of the world’s leading manufacturers.
What makes this program different is the balance between short-term wins and long-term partnerships. You’ll gain the skills to negotiate in ways that not only secure better terms today but also foster trust and collaboration for the future.
Whether you’re in procurement, sales, operations, quality assurance, or project management, you’ll leave with a proven method for influencing outcomes, overcoming objections, and creating value in every conversation.
Seats are limited for this program to ensure personal attention and interactive learning. If you’re ready to sharpen your negotiation skills, strengthen your relationships, and drive measurable impact in your organization—register today
Register by September 20, 2025!
In Partnership with:

DATE & TIME:
- November 11, 2025
- 8:30 AM – 4:30 PM
LOCATION:
- Maryland MEP
- 8894 Stanford Blvd, Suite 304 Columbia, MD 21045
COST:
- $1,200 per person
CONTACT:
For more information about this training, please contact:
Sara Keith
DEADLINE TO REGISTER:
September 20, 2025
Maryland manufacturers
Maryland MEP Incumbent Worker Training Program
Maryland MEP through the Maryland Department of Labor’s EARN initiative has made funding available for Maryland manufacturers to assist with the total cost of training for incumbent workers. To be eligible, your organization must be registered with Dun and Bradstreet and have a valid manufacturing NAICS code, and have a physical location in Maryland.

About the Instructor:
Jeff Cochran
Partner - Shaprio Negotiations Institute
As a partner of the firm, Jeff has led high-impact negotiation and influence sessions—ranging from forty-five minutes to multi-day engagements—while also coaching and training professionals across a variety of industries. His audience size has ranged from five executives around a boardroom table to one thousand people in an auditorium. In addition to his role as an educator and an entertainer, Jeff has also played a significant role in designing negotiation training programs for SNI.
Jeff has delivered customized programs for clients across many functions and sectors, including: Financial Services (Barclays, PricewaterhouseCoopers, J.P.Morgan Chase); Government (Defense Acquisition University, Department of Treasury); Pharmaceutical (Novo Nordisk, Sanofi-aventis, Bristol Myers Squibb); Insurance (GeneralReinsurance, Nationwide); Telecommunications (Verizon, Comcast); Medical Devices (Toshiba Medical Systems, Siemens Medical); Sports (Chicago Bears, Baltimore Ravens, Madison Square Garden); Media (ESPN, Hearst Corporation); Aerospace/Manufacturing (Boeing, Collins Aerospace, Pratt & Whitney), and a host of others. Jeff also works closely with the Anthony Robbins Platinum Partnership, an exclusive membership-only group personally coached by Tony Robbins.
Thanks to Jeff’s global experience, he is often asked to speak on international and cross-cultural negotiations. Equally, having served as both a sales manager and sales trainer—and having trained hundreds of procurement professionals—he offers a unique 360-degree perspective on procurement and sales.
Before joining SNI in 2000, Jeff was an Account Manager for Tessco Technologies, the nation’s largest communications infrastructure supplier. He managed a portfolio of over 250 accounts including Mitsubishi Electronics. In his role as corporate sales trainer, Jeff was responsible for educating new sales professionals and handled new hire training for Tessco, a company that had grown to $196 million in annual sales at the time of his leaving.
Jeff’s first career was working in Nepal for three years as a U.S. Peace Corps Volunteer. Assigned to the Nepal Bank Ltd., he used his status as an outside foreign advisor to successfully implement a micro-lending project targeting poor farmers and small business entrepreneurs to help them form borrowing co-ops.